I’m happy to say that I finally worked on a broadcast commercial that was aired during the Super Bowl. Thanks to Riotmaker TV for the great team and guidance on how to produce a Super Bowl spot. As you can see, this is a simple spot that does the job and educated me on what truly matters when producing content for TV.
Broadcast Holiday Commercial for Ring
I was the post-producer with Riotmaker for this Amazon Ring spot which was released during the holidays. Once of my favorite spots since it taught me all the great tools you can use in post to make a commercial look pristine.
Working with Riotmaker TV to Produce Commercials for Amazon Ring
I’m a Senior Producer at Riotmaker TV and this is one of my first broadcast commercials spots for Amazon Ring. It’s been fun learning about the world of broadcast commercials and post-production on a large scale. My friends over at Riotmaker have been awesome to work with and we have more spots coming down the pipeline to stay tuned :)
Producing Videos for Zapier
To have Zapier as a client is amazing because I use their software daily. They hired me and my team to create customer case study videos all over the US. From script writing to versioning, we do it all. As a videographer that now has a video production company, it’s great to expand my team and create spots for big clients who trust my creativity and experience.
I loved creating this fashion video for Lumination
I’ve always been a big fan of fashion commercials. From Louis Vuitton to Rag and Bones, fashion commercials and videos break boundaries and experiment with formats, styles, and tone. I was approached by Lumination to create a video for their products but they had a small budget to spend. They wanted a YSL commercial and didn’t know how to get it done. With that in mind, I did my research, casted my models, and scouted Austin for some iconic spots to create a fun video to promote their products while injecting some style in the content.
This was fun to shoot because we went all over Austin and I got to really appreciate what ATX has to offer.
Making Recipe Videos for Sumo Citrus
I love making recipe videos and for some reason, I’ve become a known pro for it. Sumo Citrus needed a series of recipe videos to show the deliciousness and ease of use for their fruit. I worked alongside a food stylist and a PA at an Airbnb in Austin, TX over 2 days to create 4 recipe videos. The results was over 6 million views and the most watched videos on their website.
Creating Explainer Videos for Plaza App
Plaza is an app that allows users to discover new food in Los Angeles. Rather than focusing on restaurants, Plaza allows users to upload photos and videos of the best meals at eateries. We created a series of explainer videos using motion graphics and screen recordings to help them inform their site visitors and get them to sign up for their app.
Helping RodeoCPG with an Explainer Video
A lot of SaaS companies approach me about creating videos that help them explain what their technology products do for customers. It’s tough to get people on a 1-hour phone call, let alone watch a 5-minute video about what their company actually does. For RodeoCPG, they were met with this problem and wanted a quick video they could use to post on their homepage to get more people to sign up as clients. We got together remotely and worked with an animation studio to create a hybrid remote live action and animation explainer video to help them increase conversions.
Producing Corporate Videos for Portescap
Portescap is the industry leader in miniature motors and to be able to produce a series of videos for them was exciting. They were tired of their stale, explainer videos in the past and wanted to show the personality behind their company. The result was 3 videos that they loved and currently use to get more customers.
Making Product Videos for Maxine's Heavenly
Food videos are my bread and butter - no pun intended :) For some reason, I gravitate towards food & beverage brands and they like to hire me as a videographer or as a video production company that helps them with their content strategy. Food videography can be tough but having a food stylist on-board makes it easier and better. I worked with Maxine’s Heavenly to create a series of videos that show the different use cases, features and benefits, and ingredients of their products. Shot all in Austin, TX we were able to capture this CPG brand’s products over a course of 2-days with a talented production team.
Producing Cool Recruiting Videos for Basemakers
Ever since I’ve moved to Austin, TX I’ve noticed a much friendlier atmosphere which influences the way people work. I was fortunate work with the Basemakers team to promote their sales rep program with a lifestyle video to show people the benefits of working for the company. The subjects were cool and friendly, plus we got to film at an iconic building in Downtown ATX. Being hired for video production in Austin is interesting because there is less drama on set and a lot of talented people in town. I’m just happy that I can flex my videography skills in a city with nice people who get work done.
Generated $0-$20k in 36 hours & $200k in less than a month for Sable Flow!
When Tomer Soran, Founder of Sable Flow, contacted us about video content, he was already working with an agency that was providing him that service. Although, he felt that they couldn’t execute the vision he wanted or have the expertise to produce the quality he was looking for. So after we spoke, we created a customized video plan and budget that would produce the content he wanted with a quick turnaround time to meet his Kickstarter launch date.
We worked with him and his team to develop a script, storyboard, and shot list to make sure we got the shots he wanted. We also managed the casting process, along with the video crew and equipment so he could spend more time building his Kickstarter campaign.
The results were a high-quality video that helped them reach their $20k goal in 36 hours, $70k in 10 days, and has surpassed $100k in 2 weeks. Listen to Tomer speak for himself in the video on this page.
Creating Carizma App's Explainer Video
Carizma App was looking for someone to help them create an explainer video that would increase conversions and downloads. We decided it was a good idea to create a dynamic mobile app promo video which showed the features and benefits of the product. The result was this engaging video filled with motion graphics, text animation, and stock footage - making the fully remote project look better than someone pitching in front of a webcam.
My 3 Courses on LinkedIn Learning / Lynda.com !
I’m happy that CreatorUp gave me the opportunity to teach 3 courses on LinkedIn Learning / Lynda.com It was great writing, shooting, and editing my courses since most of the content I teach is what I do every day. From consulting clients about video marketing to managing a creative business, I’m able to share my expertise and help others who are looking to learn and grow.
My courses are about The Top Things To Do To Start A Creative Business, The Best KPI’s To Look For With Video Content, and How To Make Money With Branded Content.
Check out my courses here: https://www.linkedin.com/learning/instructors/mitchel-dumlao
Creating Video Ads For Eastern Standard Provisions
It’s always fun creating video ads for food companies because you have craft services right in front of you. Although, it does lead to a lot of snacking. Easter Standard Provisions is an amazing company to work with and I love their team. We created a series of videos that have helped them 10X their sales and a $209,000
sales lift through Facebook Ads.
From Mother’s Day to Father’s Day to Testimonials, we were able to create an incredible series of videos that are fun to watch and helped them reach their goals.
Having Fun With Skits And Lifestyle Videos With Skout Organic
On my way from California to Texas, I got a call from Skout Organic about creating some videos. It was before I moved to Austin so I had no idea where to shoot in the city. After a few calls and emails, we decided on creating 3 distinct videos that promoted their protein and kids bars. The awesome team at Skout put together a great cast of kids and adults for the videos and the whole production went relatively smooth.
The result was these three videos that helped them get 2.5x Return on Ad Spend. With increased sales and a new look to their branding, Skout now has videos that are different from other fruit bars and puts them in a league of their own.
Helping Waco Bottling Get More Qualified Leads With A Founder Video
On the spirit of the friendliness I’ve found in Austin, my client Patrick Linstrom from Waco Bottling has been an amazing partner in Waco. Before I lived here, I had no idea Waco was 1.5 hours north of Austin - I just remember the name from the shootout with police back in the 90’s. Driving to Waco to film Patrick’s facility was a great way to tour Central Texas and see the infamous Buc-ees chain.
Producing this video with Patrick was also informative as I learned more about co-packing and the manufacturing side of the food, beverage, and CPG industry. It was awesome to see the facility in action and get a glimpse on how the food we eat at grocery stores get packed for consumption. This founders videos explores Patrick’s history, background, and mission to solve the issues he found when working with other co-packers.
Making Explainer and Case Study Videos to Scale 360Connect
Moving to Austin from Los Angeles was a turning point in my life so finding local businesses to work with that were also super friendly, made the transition easier. 360Connect has a fun, talented, and friendly team that welcomed me into their company and were open to what I had to offer. After a meeting, we decided on creating an explainer and demo video that gave an overview of their services and what makes them special. The idea is to give their sales and marketing team an asset that they can use to pitch to prospects to address common questions. The result was more qualified leads and a video that acts as a saleperson that only has to be paid one time.
The best part? I made a great friend that has shown me around Austin as a local. That to me is the best type of client you can find :)
Producing Videos to Support Black Leadership in Austin with AALI
I the honor of working with the African American Leadership Institute to create a video that speaks about the struggles the black community faces in America and the need to develop leaders to uplift people towards a brighter future. AALI was formed from the need to create a more visible, black organization in Austin so locals can see that they aren’t alone in Central Texas. With the mission to develop strong black leaders to have a seat at the table when the city of Austin is making decisions that will affect the community, AALI is a wonderful organization that is making Austin a welcoming place for BIPOC professionals and leaders who are looking for a supportive community.
Creating Fun, Food Content with That's It
I had the pleasure of working with the amazing team at That’s It to create videos for their products: Mini Bars, Crunchables, and their Organic Fruit Bars. It was a fun experience to create these videos remotely during the Covid lockdowns and setup a studio space in my home to produce cool content. Here are some of the videos I created :)