I’ve always been a big fan of fashion commercials. From Louis Vuitton to Rag and Bones, fashion commercials and videos break boundaries and experiment with formats, styles, and tone. I was approached by Lumination to create a video for their products but they had a small budget to spend. They wanted a YSL commercial and didn’t know how to get it done. With that in mind, I did my research, casted my models, and scouted Austin for some iconic spots to create a fun video to promote their products while injecting some style in the content.
This was fun to shoot because we went all over Austin and I got to really appreciate what ATX has to offer.
Creating Explainer Videos for Plaza App
Plaza is an app that allows users to discover new food in Los Angeles. Rather than focusing on restaurants, Plaza allows users to upload photos and videos of the best meals at eateries. We created a series of explainer videos using motion graphics and screen recordings to help them inform their site visitors and get them to sign up for their app.
Helping RodeoCPG with an Explainer Video
A lot of SaaS companies approach me about creating videos that help them explain what their technology products do for customers. It’s tough to get people on a 1-hour phone call, let alone watch a 5-minute video about what their company actually does. For RodeoCPG, they were met with this problem and wanted a quick video they could use to post on their homepage to get more people to sign up as clients. We got together remotely and worked with an animation studio to create a hybrid remote live action and animation explainer video to help them increase conversions.
Creating Video Ads For Eastern Standard Provisions
It’s always fun creating video ads for food companies because you have craft services right in front of you. Although, it does lead to a lot of snacking. Easter Standard Provisions is an amazing company to work with and I love their team. We created a series of videos that have helped them 10X their sales and a $209,000
sales lift through Facebook Ads.
From Mother’s Day to Father’s Day to Testimonials, we were able to create an incredible series of videos that are fun to watch and helped them reach their goals.
Creating Fun, Food Content with That's It
I had the pleasure of working with the amazing team at That’s It to create videos for their products: Mini Bars, Crunchables, and their Organic Fruit Bars. It was a fun experience to create these videos remotely during the Covid lockdowns and setup a studio space in my home to produce cool content. Here are some of the videos I created :)