On the spirit of the friendliness I’ve found in Austin, my client Patrick Linstrom from Waco Bottling has been an amazing partner in Waco. Before I lived here, I had no idea Waco was 1.5 hours north of Austin - I just remember the name from the shootout with police back in the 90’s. Driving to Waco to film Patrick’s facility was a great way to tour Central Texas and see the infamous Buc-ees chain.

Producing this video with Patrick was also informative as I learned more about co-packing and the manufacturing side of the food, beverage, and CPG industry. It was awesome to see the facility in action and get a glimpse on how the food we eat at grocery stores get packed for consumption. This founders videos explores Patrick’s history, background, and mission to solve the issues he found when working with other co-packers.