A lot of SaaS companies approach me about creating videos that help them explain what their technology products do for customers. It’s tough to get people on a 1-hour phone call, let alone watch a 5-minute video about what their company actually does. For RodeoCPG, they were met with this problem and wanted a quick video they could use to post on their homepage to get more people to sign up as clients. We got together remotely and worked with an animation studio to create a hybrid remote live action and animation explainer video to help them increase conversions.