I’ve always been a big fan of fashion commercials. From Louis Vuitton to Rag and Bones, fashion commercials and videos break boundaries and experiment with formats, styles, and tone. I was approached by Lumination to create a video for their products but they had a small budget to spend. They wanted a YSL commercial and didn’t know how to get it done. With that in mind, I did my research, casted my models, and scouted Austin for some iconic spots to create a fun video to promote their products while injecting some style in the content.

This was fun to shoot because we went all over Austin and I got to really appreciate what ATX has to offer.