On the spirit of the friendliness I’ve found in Austin, my client Patrick Linstrom from Waco Bottling has been an amazing partner in Waco. Before I lived here, I had no idea Waco was 1.5 hours north of Austin - I just remember the name from the shootout with police back in the 90’s. Driving to Waco to film Patrick’s facility was a great way to tour Central Texas and see the infamous Buc-ees chain.
Producing this video with Patrick was also informative as I learned more about co-packing and the manufacturing side of the food, beverage, and CPG industry. It was awesome to see the facility in action and get a glimpse on how the food we eat at grocery stores get packed for consumption. This founders videos explores Patrick’s history, background, and mission to solve the issues he found when working with other co-packers.
Making Explainer and Case Study Videos to Scale 360Connect
Moving to Austin from Los Angeles was a turning point in my life so finding local businesses to work with that were also super friendly, made the transition easier. 360Connect has a fun, talented, and friendly team that welcomed me into their company and were open to what I had to offer. After a meeting, we decided on creating an explainer and demo video that gave an overview of their services and what makes them special. The idea is to give their sales and marketing team an asset that they can use to pitch to prospects to address common questions. The result was more qualified leads and a video that acts as a saleperson that only has to be paid one time.
The best part? I made a great friend that has shown me around Austin as a local. That to me is the best type of client you can find :)