Won a Telly Award with Milli Agency!

I’m so happy to have been part of this Milli Agency Bar None campaign which just won a Telly Award! It was a great experience filming bartender, Jason Yu, and creating an award-winning video on a relaxing weekday afternoon. The team at Milli are a smart, talented, and driven group that have put together some amazing campaigns. You can find the case study here and the award page here.

Video for Scrappys Bitters

I had the pleasure of working with Milli Agency to create a cool video with Jason Yu and Scrappy's Bitters.   I love working with other creative artists in different fields along with progressive brands that believe in the power of social content and video.  It was fun creating this piece with Jason since we had to make his apartment look like a mini-bar while still capturing his personality in his surroundings.  He's a talented mixologist that was very humble despite his big following on Instagram, which made the experience smooth and fun.  

I used the Panasonic GH5s, Beholder Gimbal, and a few lenses to create the video and feel that we were able to create something awesome for the amount of time we had.  Hope you enjoy this piece and please support my friends at Milli Agency, Jason Yu, and Scrappy's Bitters!

"[My favorite drink is] the Old Fashioned. It's so simple, yet strangely elusive to the unknowing and so easily over-convoluted by the untrained. It's a straightforward cocktail that really doesn't give the bartender anything to hide behind, and when it's off, you know it. The Old Fashioned revels in the beauty of simplicity and is revered when it's executed correctly. . When people walk into my bar unless they already know what they want, I like to feel them out before I serve them - personality type, mood, likes, dislikes, flavor preferences, things like that. A lot of the time, I like to take dislikes as a challenge and try to turn it into something the guest would enjoy. It doesn't always work, but so far, my success rate has been pretty good. The presentation of the drink is also based on the what I can gather from the guest's personality, ranging from anything casual and classic to elegant and edgy. It's one of my favorite games with someone new to my bar and helps establish a lasting first impression." - @jasonfyu

231 Likes, 10 Comments - Scrappy's Bitters (@scrappysbitters) on Instagram: ""[My favorite drink is] the Old Fashioned. It's so simple, yet strangely elusive to the unknowing..."