Teaching for Youtube and Google in Indonesia

180713_brand jam jakarta creators.JPG

I was blessed to be asked to help coordinate and execute the Youtube/Google Brand Jam in Jakarta, Indonesia with CreatorUp.  For weeks leading up to the event, I was meeting with brand representatives over Google Hangout and Chat to onboard them for an event that would put them in a room full of Youtube Creators eager to work with them.  It would be a "Shark Tank" like setting where creators would pitch their channels and ideas according to a creative brief written by the Brands to establish a collaborative environment where both sides could learn more about the branded content creation process.  

The day came when I had to hop on the plane to endure the 20+ hour trip to Jakarta and meet the brands and Youtube executives in person to fully prepare for the big event.  I landed in Jakarta and walked straight into a meeting after checking into my hotel, leaving no time in between for me to rest and think about which landmark I'd like to add to my Instagram feed.  For 2 days, I worked tirelessly with the CreatorUp and Youtube teams to produce an action-packed workshop that would be the first ever in the region.

Brand Jam finally came and it was a success.  Creators loved what we taught them and the Brands were ecstatic with the pitches they received.  Both sides learned a lot about each other and the best practices on how to communicate, pitch, and network.  I have to give many thanks to the CreatorUp team for the opportunity, as well as our local experts that helped us translate our materials and teachings into Bahasa, while establishing strong relationships with the attendees.  Youtube loved our work and the outcome of the workshop, and already asked for a follow up event later this year.

After Brand Jam, I also took the time to travel to Bali where I was able to spend a few days recovering in the sun.  Watch my videos below to see the beautiful landscape and culture of Bali, and how I was able to regain my energy on the lovely Island.